Who we are
About the brand
HEEZY was founded in 2018. Over 100 patents for contactless heating technology have been registered in Russia, China, the EU, the USA and Japan.

-We do not resell others‘ developments – we create our own.

International company
We control the entire ecosystem - granules, heatstick , heating element, heating device all produced in-house under tight quality control.
Innovative production
In each country, we strive to provide localised tobacco flavors and smoking experience.
The uniqueness of our approach
Our mission
To provide best in class Heat not Burn experience to consumers and treat consumers and partners with fairness and respect.
Our journey

2018

HEEZY was founded in China. From day one, we take innovation with pride and focused in producing unique world class experience to consumers

2018 – 2022
Four years of R&D and over $30 million in investment went into one goal: developing the perfect ceramic heating element.

2022

The AIRBake™ contactless heating technology is ready. First patents have been obtained in key global markets.

2023
We launched our own tobacco factories and begin sales globally.
Why HEEZY instead of conventional sticks
No odor and no cleaning – AIRBake™ tobacco granule technology delivers a clean taste without burnt notes or unpleasant aftertaste.
  • More enjoyment from one stick
    More enjoyment from one stick Consistent flavor delivery with big smoke.
  • A variety of flavors to satisfy every need
    Original, Fruity, Mint and Clove - Adapted to global smokers.
  • Compatible with popular systems
    you don’t have to change your device. Just try HEEZY sticks in what you already have.
  • Device stays clean
    granulated tobacco technology does not contaminate the heating element.